Branding
Tux Design
Tux Outline: Distinctive and Bold
We went through many iterations to get to the final sketch. We have two versions of the Tux outline: a version with the penguin sitting down and another with the penguin standing up.
Tux Color Palette
Pinning down the color palette was a fun exercise. We went through several palettes before we decided on adopting the current colors. We hope you enjoy our choices.
Traits Color Palette
For the traits, we needed to decide on the best colors that are in harmony with the colors we chose for the Tux character. The color palette on the right showcases the colors we adopted for the traits.
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